Skip to content

Slide Patrick McMaster Aim High Achieve More Patrick McMaster

Patrick McMaster

Unique experiences in plc standard business and sport:

His relational style and courage to challenge in order to optimise results is rare to find.

Kuldeep Kuar

Head of Financial Decision Support and Decision Making – RFU / England Rugby

  • Set up successful own business in Sept 2018, VAT registered in Feb 2020 
  • 20 years working for England Rugby, O2, Three and BlackBerry. Elite and grassroots sport experience (off pitch) plus high growth/performance technology businesses
  • Director with £1m+ budget, team of 15 direct reports in multiple countries
  • I’ve seen many senior leaders succeed and some fail. I know what “great” looks, sounds and feels like and have an opinion on what it takes to succeed in the long term
  • I’ve led Executive Coaching, Leadership and People Development and Recruitment across Europe, Asia and the UK. Lived and worked in Japan (published author) and Australia
  • 2015 – Led England Rugby Investors in People (IIP) Silver Award
  • 2009 – Part of the fastest growing company in the world 
  • 2007 – O2 – 5th “Best Big Company” to work for in the UK
  • I’ve led large change and people projects in businesses rebranding, making redundancies and managing large technology implementations
  • 10 years as a part time worker, unusual for a man. In spite of this, I achieved excellent performance ratings – I’m passionate about flexible working!
England Rugby Logo
O2 Logo
Three Logo
Blackberry Logo


  • ILM Qualified Coach 
  • Association for Coaching member (Membership No : 55620780)
  • Insights Accredited 
  • MSc Organisation Consulting (Dissertation: Taking Personal Risk) (2011)
  • BSc (Hons) Management Science (1993)

I work as an associate for:

ILM Qualified Coach
ILM Qualified Coach
(Membership No : 55620780)
(Membership No : 55620780)
Women Ahead Moving Ahead
Insights Accredited
Insights Accredited
Masters in Organisation Consulting (2011)
Masters in Organisation Consulting (2011)
Leading Edge
Executive Coaching Consultancy
Social Responsibility

Corporate Social Responsibility & Voluntary work

I’m married with 3 daughters – all different. I do my very best to instill in each of them a belief in their individual strengths and what they can achieve. I donate monthly to the NSPCC and volunteer as an FA Level 1 coach with Maidenhead Girls U15s football team.

Challenges I’ve faced professionally/personally:

I’ve dealt with personal challenges that face many people in the workplace today including; redundancy, bullying and doing two jobs at the same time (leading to RSI, Repetitive Strain Injury.)

Having a young family, juggling work/life and working part time! When I’m very tired or stressed I am less tolerant than I’d like to be.

I also have an unfortunate, inexplicable inability to remember people’s names which is embarrassing having worked in HR for 20 years. I always remember peoples faces though!